Turnkey Interiors That Raise Your Nightly Rate
For serious Airbnb & short-term rental owners who want fully-booked calendars, premium guests, and zero design drama.
You’re Not a “Host.” You’re Running a Micro-Hotel.
You’re managing reviews, cleaners, maintenance, pricing, platforms, guest messages, taxes—and somewhere in there, you’re expected to magically become an interior designer.
Meanwhile, your guests judge you in 0.3 seconds from one photo.
You:
Own or manage 1–20+ units
Want higher occupancy without racing to the bottom
Are tired of cookie-cutter “big-box starter pack” interiors and random “ready” art
Know your space could earn more—if it actually looked like a lifestyle, not a leftover
We create elevated, story-led spaces that photograph, perform, and pay for themselves.
If you want:
To get the best rates or increase your nightly rate with strategic, guest-ready design
Scroll-stopping listings that stand out in a saturated market
To attract respectful, higher-spend guests (and repel the chaos, hen parties and college students)
Only to design once AND profit for seasons
No fluff. We talk numbers, brand, and about your goals.
Get interior design mood boards and plans fast. It’s as easy as point, click, and ship.
Where you are losing money now.
Mismatched furniture -
Looks cheap in photos and feels cheaper in person. Attracts budget guests.
Bad lighting & layouts
Dark rooms, dead corners, awkward beds. Guests scroll past. Algorithms follow.
No positioning
You’re not “the design-led Glyfada retreat with sea breeze rituals.” You’re “Apartment #5.”
Zero narrative
“Just a place to sleep” = no emotional hook, no saves, no repeat stays.
DIY design debt or buying “cheap”
Buying twice because the first round fell apart, stained, or aged badly. Or worse, always calling the handyman to fix something.
How to fix it One polished, intentional design solves all of this and keeps solving it for years.
Strategic, Story-Led Design For High-Performing Rentals
Studio de la Serna specializes in interiors for Airbnbs, boutique villas, and multi-unit STR portfolios in Greece.
We design for:
Winning photos. The thumbnail that wins the click.
Guest Experience. The stay that earns the 5 star review.
Return on investment, always. The numbers that justify every chair, light, and linen.
A cohesive design concept tailored to your target guests.
Floor plans and layouts that maximize heads-in-beds, flow, and comfort.
Curated shopping lists or procurement with durable, in-stock, shippable items.
Details that perform: art, styling, scent, and sensory details that feel “boutique”, not “basic.”
You get:
Done-With-You Design: E-Design (Virtual) Packages for STRs
For hosts and investors who want a pro-level design blueprint they can implement quickly—with zero guesswork and full guidance.
How it Works
Step 1
Discover
You share your property, goals, target nightly rate, and current challenges.
Step 3
Implement
You (or your team) order directly from your curated list. No 47 tabs. No guesswork.
Step 2
Design
We create a tailored concept, layouts, and sourcing that align with your revenue targets.
Step 4
Optimize
Style, shoot, upload. We refine details to position you as “the perfect stay.”
Package Quick View
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Package 1 — Essential STR Refresh
For existing rentals that need to look booked-out, not burned-out.
Includes:
1 Signature Design Concept Mood Board (per space)
Layout recommendations
Curated shopping list (furniture, lighting, textiles, basic decor, equipment)
Photo styling notes
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For new listings or full repositioning - and you’re ready to go premium.
Includes:
Full visual concept & story per property
Detailed floor plans & furniture layouts
Sourcing list with vetted suppliers & ready-to-ship items
Styling guide for listing photos
Sensory Design implementation for a 5 ⭐ guest experience
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For investors with 3+ units who treat this like a business, not a hobby.
Deep-dive strategy call (positioning, pricing, guest avatar)
Portfolio-wide design direction + brandable look
Priority support while you implement
Not sure which one prints you the best ROI?
Facts and Case Study
+15–30% higher nightly rates when listings look professionally designed
Higher-quality guests = less damage, fewer complaints, better reviews
Strong brand visuals = higher occupancy in shoulder and low seasons
Case study proof: The villa photographed here set a winter record after renovation and redesign–with €18,000 in bookings in low season.
This Airbnb Villa achieved a total YOY increase of 100% in the first year after the renovation and interior design installation.
FAQs for Serious Hosts
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A: Greece is home base. Remote E-Design is available for STRs worldwide.
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Typically from €15,000+ per unit for equipment, furnishings and decor. If that shocks you, think about the headaches you will save with better quality pieces and the profits you will make with good design.
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A: Concept, layouts, and sourcing are typically delivered within 5-20 business days per space depending on the scope (size) of the project.
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A: If it aligns with the strategy and doesn’t cheapen the experience, yes. If it’s holding your listing back, we will tell you so and discuss options.
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A: Yes. Every e-design and full service package includes styling direction so your photographer has a clear playbook. For full service options (not e-design) we provide on site styling, a photographer and edited-ready-for-listing photos.
Ready to Turn Your Rental into a High-Performing Asset?
Make one decision now to get better guests, better reviews, better margins all year.